SINGAPORE — ShopBack, a Singapore-based rewards platform, is gaining traction in Asia and beyond as price-conscious consumers seek more value amid the rising cost of living.
In an interview with Nikkei Asia, co-founder and Chief Commercial Officer Joel Leong said the startup is expanding into offline retail and everyday spending categories as part of its growth strategy, with merchants also looking to spur consumption. ShopBack is best known for cashback services on e-commerce and travel sites.
